/Roster
Creating the world’s first wellness brand just for kids.
The majority of kids supplements are candy in disguise. Kids deserve better. That's why we're reimagining their supplements with our forward-thinking client. Their products have no sugar, no dyes, no artificial flavors, and no gummy junk to help parents raise healthy kids.
Our overall focus is to position them as the premiere global kids supplement and wellness brand to drive exponential growth.
Angry Gods is helping develop the brand story, expression, identity, design, packaging and product development strategy for this fast-growing wellness brands, developed just for kids.
Client
Confidential
Year
2023
Services
▸ Brand Strategy & Narrative
▸ Brand Design
▸ Packaging
▸ Brand Communications
▸ Product Expansion
▸ Taxonomy and Naming
Turning “I use” into “I love.”
Angry Gods is working with one of the world’s largest live music brands to take them from a perception of “I use” to “I love”.
Our client is a live music industry titan who wants to create an ongoing relationship with live music fans, building affinity, love and ultimately, loyalty.
Our work with them spans new product design, digital brand strategy, loyalty program design and core product value proposition development.
Our first product in market will be a digital / visual timeline of a fan’s entire concert history, and the ability to tag content, browser other people’s content from a concert they attended, get interesting stats on their live music habits, and favorite artists.
Services
▸ Digital Product Design
▸ Brand Strategy
▸ Loyalty Program Design
▸ Value Proposition Design
Client
Confidential
Year
2022, 2023
Changing the way movies are marketed.
Angry Gods is working with a major motion picture studio to help create an entirely new process by which to market movies. We’ve been asked to develop a systemic change to the film marketing process, which has historically been marred by archaic methods, incomplete data and very little strategic marketing.
Our patent-pending film marketing ecosystem “Asimov” is an AI-driven, precision marketing approach that uses social and interest graphs to identify influential Passion Populations for upcoming releases. These audiences are often glossed over, ignored, or underutilized in traditional film marketing plans.
This data will be synthesized into marketing, director, CP, and brand briefs that will provide detailed and precise information we can use to hone in on and connect to larger audiences through these Passion Populations.
Services
▸ Product Strategy
▸ Process Design
▸ Social Sentiment
Client
Confidential
Year
2022, 2023
Relaunching the world’s most exclusive credit card.
As wanderlust and luxury travel become an increasingly competitive space post-pandemic, and in this era of “travel to be seen”, the benefits offered by even the most exclusive programs are facing stiff competition from luxury startup services, companies and larger corporations looking to take advantage of the space.
Angry Gods is working to take what is considered by many to be the world’s most exclusive credit card, and bring its brand, benefits and design into a social-currency-driven universe.
We are defining new benefits, redefining the core target, and applying a refined brand ethos to every touchpoint of this iconic product.
Services
▸ Brand Strategy & Narrative
▸ Brand Design
▸ Product Design
▸ Audience Strategy
▸ Brand Communications
Client
Confidential
Year
2023
Clarifying global organizational complexity.
Our client is a global CPG company with over 300,000 employees, and who had organically built an internal team of sales, marketing, category managers, data scientists and technologists spanning dozens of countries, with the purpose of helping create transformational commercial solutions for their retail partners. Unfortunately, this organization wasn’t very well understood within the global corporation, and their mission wasn’t clear.
They needed a clear, ownable, differentiated way to talk to the world about what they did and what made them special.
Angry Gods worked across dozens of markets, hundreds of stakeholders and audited over 200 individual solutions and technologies to create a new, simplified taxonomy for the team’s offering, and created an easy-to-understand narrative for it all.
We used workshops to create buy-in for this new taxonomy, evangelize the positioning, and created material to market the new narrative for the organization.
Services
▸ Brand Strategy & Narrative
▸ Brand Design
▸ Taxonomy & Nomenclature
▸ Product Architecture
▸ Social Engineering
▸ Stakeholder Buy-In
Client
Confidential
Year
2022, 2023
Creating the luxury brand for the social generation.
Our client is a Parisian luxury brand with a trademark whimsy and iconic founder. We have been working with them to dial-up that whimsy in the most unexpected ways.
We have been focused on proving that iconic luxury doesn’t necessarily always have to be about runway models, standoff-ish sales associates, or stark photo shoots.
Our work has primarily taken the form of social videos that have gone viral manyfold, with over 20 billion global impressions and millions of shares across multiple social networks.
Services
▸ Brand Communications
▸ Social Strategy
Client
Confidential
Year
2021, 2022, 2023
Changing the way people work out.
We are helping build the world’s first at-home fitness system that’s powered by a user’s genetic predispositions and biometrics.
Our client believes the coaching, health innovations, and technology available only to professional athletes and the 1% should be accessible to all. We are helping build a system that uses technology to harness the body’s innate wisdom and power to coach users every single day. The system integrates genetics, biometrics, fitness, nutrition, mindset, and sleep into one personalized approach.
Angry Gods developed the original product concept, is driving brand strategy, helping with product strategy and design, and brand communications.
Services
▸ Brand Strategy & Narrative
▸ Brand Design
▸ Product Strategy
▸ Brand Communications
Client
Confidential
Year
2022, 2023
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